Responsible Beverage Service Support Program


The Responsible Beverage Service Support Program is a free, voluntary program available to Greene County alcohol retailers. It was developed by the Underage Drinking Task Force and Ozarks Fighting Back Coalitions to meet two goals.

One goal is to publicly recognize Greene County alcohol retailers who are implementing effective Responsible Beverage Service (RBS) practices. Examples of RBS practices are properly checking for minors attempting to use a fake/false ID to purchase alcohol and refusing those sales, and promoting designated driver/alternative transportation options for customers drinking alcohol. By implementing effective RBS practices, alcohol retailers are helping to meet a second goal – to decrease alcohol availability to minors.


Benefits to Your Business:

  • Increased community awareness that your business is dedicated to helping decrease underage drinking and related consequences, thus making it more appealing for community members to shop at your business compared to other alcohol retailers not showing the same dedication to the safety of our youth,
  • Verification and validation that your business implements effective RBS practices, and
  • Support from prevention experts and other alcohol retailers to help you implement even more RBS practices, if needed.

Benefits to Our Youth and Community:

  • Decreasing alcohol availability to minors is proven to help reduce underage drinking and related consequences to youth like abusing other drugs, being sexually assaulted, attempting suicide, and experiencing school problems
  • Parents become empowered to follow your lead and encouraging their kids to not drink alcohol, further decreasing availability of alcohol to minors
  • Community norms once favorable towards underage drinking start to change to a culture where underage drinking is not acceptable.


How does this program work?

A comprehensive list of 38 evidence-based responsible beverage service strategies (“RBS strategies”) was compiled by several local prevention coalitions and alcohol retail partners and then organized into 3 levels. Each level includes pre-selected strategies along with the retailer choosing additional strategies from those remaining. It is anticipated that many of the 38 RBS strategies are ones many alcohol retailers are already implementing, or that could be easily incorporated into their business practices.

Level # of Pre-selected Strategies # of Additional Strategies You Select Total # of Strategies (minimum)
Bronze 4 4 8
Silver 14 5 19
Gold 19 10 29


All alcohol retailers reaching the Gold Standard of RBS practices will receive a RBS Practices Gold Standard Certificate and will be included in local media ads recognizing the businesses implementing such high standards of RBS practices, thereby helping to decrease underage drinking and related consequences. The Gold Level includes 19 pre-selected strategies and 10 additional strategies chosen from the remaining 19 strategies.

Current Business Levels of Achievement

Listen to radio ads thanking local businesses for their achievement.

Falstaff’s Local and Brown Derby Locations (May 2015)





Falstaff’s Local – 311 Park Central West

Brown Derby International Wine Center – 2023 S. Glenstone Ave.

Brown Derby #5 – 2256 E. Chestnut Expressway

Brown Derby #6 – 2845-A W. Chestnut Expressway

Brown Derby #8 – 1703 E. Seminole

Brown Derby #10 – 1380 E. Republic

Brown Derby #17 – 3340 E. Sunshine

Brown Derby #19 – 3543 S. Campbell

Brown Derby #20 – 1839 E. Bennett

Brown Derby #24 – 506 S. National

Brown Derby #25 – 2047-A S. Campbell

Brown Derby #30 – 1440 W. Republic


How do we sign up to participate and what happens after we sign up?

Community Partnership of the Ozarks has created a user-friendly online application process. The application includes businesses providing general business information (business name, staff contact person, address, etc.) and then identifying which of the 38 RBS strategies the business currently implements or, in some cases, agrees to implement within an identified time period from the point of application. Strategies may require additional documentation either provided at the time of application or made available for verification at a later point in time.

To help maintain the credibility of the RBS Support Program and to provide a means for additional support to participating retailers, and RBS Compliance Support Team has been formed. This Team is comprised of prevention coalition members and Community Partnership prevention staff. Once a retailer completes the online application, members of this Team will review the application and supporting documentation, and follow up with the retailer by phone and/or email. During that contact the Team member may ask clarifying questions related to the application, will share the current RBS Level the retailer qualifies for and, if the Gold Level has not been reached, will offer additional technical assistance to help the retailer obtain the Gold Level, if interested. In addition, an onsite review meeting may be requested by the Team depending on the strategies selected, as some include the need for verification on site (such as visually seeing that there is adequate lighting to check IDs in areas where alcohol is served or sold).

Start Application